Liverpool FC and 1PointFive Announce Product Collaboration for Merchandise using Direct Air Capture Technology

US-based 1PointFive and Liverpool Football Club (LFC) announced a collaboration to launch exclusive products for LFC supporters, with carbon footprints addressed through 1PointFive’s Direct Air Capture technology. LFC will calculate emissions from manufacturing to distribution and purchase carbon dioxide removal credits from 1PointFive. This initiative is part of LFC’s sustainability efforts under The Red Way, aiming to halve operational emissions by 2030 and achieve net zero by 2040. The collaboration will be launched at CERAWeek in Texas.