Climate-driven shift in all-weather activewear design

An analysis/article reports that extreme weather is changing requirements for outdoor and activewear, pushing brands toward natural fibers, adaptable designs, and more durable construction.

• Main finding and action: The piece documents a market shift to all-weather activewear driven by extreme weather: online searches for “all-weather activewear” rose 89% last year, and forthcoming EU rules will ban many synthetic fabrics by 2027; brands highlighted include Icebreaker, Salomon, Patagonia, The North Face, and Under Armour with product-level claims such as Icebreaker’s UltraLight tee sales +73% in hot areas and Salomon using Tencel™-only hiking shorts with detachable plant-based buckles.
• Background and product details: The article cites concrete tests and product metrics: Nau’s Recycled Rampart jacket retains 93% warmth when soaked, Under Armour’s ArmourGrip reduces thigh rubbing by 47%, trail-runner preference for take-back programs at 68%, The North Face tests from -30°C to 50°C, Columbia simulates 200 km of trail abrasion, Arc’teryx models 10-year material degradation, Kailas Inner Mongolia trials showed 41% less dehydration, and Anta reports 76% fewer mosquito bites with embedded repellents. Certifications named as minimum standards: RWS and FSC.