atNorth says AI infrastructure needs flexible customer partnerships

atNorth, in an opinion piece by Camilla O’Leary, argues that customer experience in AI infrastructure must extend beyond uptime and SLAs to include flexibility, transparency, and early collaboration.

• The article describes how AI workloads are changing infrastructure planning, including a shift from 200kW racks to 227kW in one example, and says atNorth involves sales, customer success, operations, technical specialists, and cross-functional steering groups early in delivery.
• It also cites a customer case in Iceland and a partnership with Crusoe that launched a tree-planting initiative supporting Iceland’s 2030 Forest Initiative, with Crusoe committing to sponsor 65,000 trees over five years.