Europe data center providers urged to act pragmatically

atNorth · July 17, 2026 · ✓ verified

The European Business Review published an opinion article by Tatu Tuominen, Director of Public Affairs at atNorth, arguing that Europe’s data center providers should respond pragmatically to geopolitical pressure.

  • The article calls for risk-based, locally grounded decisions rather than political posturing, especially around sovereignty, AI infrastructure, and European colocation/cloud choices.
  • It says Nordic locations are well suited for AI megafactories because of renewable power, cooling economics, and existing facilities already in development or operation; it also argues for investment in skills, federation, and demand-side capability instead of trying to build a European AWS/Google/Microsoft.
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