Pembina urges Canada to double electrification by 2050

Pembina Institute · November 13, 2026 · ✓ verified

Pembina Institute has published an analysis advocating that Canada must double electrification alongside electricity supply to reach a fully electrified, net-zero economy by 2050.

  • The article argues for electrification of transportation, buildings, fleets, and industry, emphasizing the role of the local distribution grid, demand flexibility, rooftop solar, batteries, and energy efficiency in managing new load.
  • It calls for utility regulation reform so customer-side resources can be treated on equal footing with traditional grid investments, and cites examples from Alberta and Ontario; it also references the Canada Energy Regulator’s projection that end-use electricity demand could rise 84% from 2023 to 2050.
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